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Getting To Know You

Recently, I had a potential client asking for  help with some online marketing. I responded with several generalized questions about this person’s business. Almost immediately after I clicked send, a curt reply was sent back. “Forget it. Looks like you want me to do the work.” I was taken back by this reply – I […]

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Do You Engage Your Customers Or Do Your Customers Engage You?

When meeting new clients as well as existing clients, one of my favorite things to do is perform a search on Google, Yelp, or other industry-relevant website to see what is being shown about a client’s business. John Battelle, a journalist who helped launch Wired, writes this method is like the focus group of the […]

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