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learningaboutyourbusiness

Getting To Know You

Recently, I had a potential client asking for  help with some online marketing. I responded with several generalized questions about this person’s business. Almost immediately after I clicked send, a curt reply was sent back. “Forget it. Looks like you want me to do the work.” I was taken back by this reply – I […]

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engage customers instantshift

Do You Engage Your Customers Or Do Your Customers Engage You?

When meeting new clients as well as existing clients, one of my favorite things to do is perform a search on Google, Yelp, or other industry-relevant website to see what is being shown about a client’s business. John Battelle, a journalist who helped launch Wired, writes this method is like the focus group of the […]

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